Aravind Menon is a founder, storyteller, and the voice behind The Business Couch Show. After navigating multiple failed startups and hard resets, he built Sociium—a marketing company rooted in soul over scale. Through his journey, Aravind discovered the power of clarity, community, and telling stories that matter. His work now bridges brands, voices, and the real struggles behind entrepreneurship. Build Small, Break Loud is his first book—a reflection of everything he learned by building slow and breaking through, one honest step at a time.