Author Aravind Menon
Aravind Menon is a founder, storyteller, and the voice behind The Business Couch Show. After navigating multiple failed startups and hard resets, he built Sociium—a marketing company rooted in soul over scale. Through his journey, Aravind discovered the power of clarity, community, and telling stories that matter. His work now bridges brands, voices, and the real struggles behind entrepreneurship. Build Small, Break Loud is his first book—a reflection of everything he learned by building slow and breaking through, one honest step at a time.
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The Book Build Small Break Loud
Build Small, Break Loud is not a startup playbook—it’s a personal manifesto. It’s the story of a founder who failed often, started again quietly, and eventually found purpose through authenticity. Blending personal lessons with unfiltered founder stories from The Business Couch Show, this book is for anyone tired of chasing noise and ready to build something real. From brand-building to burnouts, from micro-wins to finding your voice—this book captures what it really takes to grow from scratch, slowly but boldly.
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What reader say about book
Shruti M.
Started reading it in the morning and couldn’t put it down. It feels like Aravind is speaking straight to you. Real, raw, and incredibly motivating.
Y.V.V.S.R. Murty
Every page feels grounded in experience. A must-read for any entrepreneur looking to build with clarity and courage.